Meet the amazing hair, nail and skin specialist that will help find the look that says “you”


has been a hair stylist and make-up artist for over 25 years and has been living in Southern Oregon since 2002.  She opened Be Cherished llc. in September of 2010. Susan was voted best stylist in 2009, 2011 & 2015. Aveda’s concept of “caring for the world we live in” aligns perfectly with Susan’s personal philosophy. “It’s the people I love the most, making a connection and discovering their unique beauty”


was born and raised in the valley, graduated in 2006 from the Oregon Institute of Aesthetics and has been working with AVEDA ever since. Although being a Mom and wife is where her passion is, Joy also really enjoys all aspects of the Aesthetic world. “I’m such a people person and love getting to know my guests while doing wax services. I am also a care taker and getting people to relax during a facial is very rewarding for me!”


graduated from the AVEDA Institute St. Petersberg in 2009. Directly after her intensive AVEDA training she worked at one of the top AVEDA salons in Florida. Gabby moved to Ashland several years ago and has worked at at Be Cherished ever since. Gabby specializes in custom color, dimensional color, color correction, highlights, long layered, short and Mens’ haircuts.”I really love taking the time with each client to create a look that is perfect for them.”


has been doing nails in Ashland since 2007, prior to that, she worked in spas in northern Colorado. She grew up in Hawaii and at an early age her mother, a cosmetologist, introduced her to the industry and also Aveda products. Kadie has a busy family that she adores caring for full-time, however, she loves the peacefulness and creativity that doing nails gives her. “I love helping guests find a moment to relax while taking time to care for and beautify themselves.”


Taylor grew up in the heat of Arizona, and has been enjoying the beauty southern Oregon has to offer since April 2019. She is happy to be part of the Be Cherished family as a receptionist. “Be Cherished is a place where my two passions meet: helping people, and helping the environment. Beauty is something that starts from within and with Aveda you are able to look amazing while also feeling amazing about your contributions to maintaining a beautiful planet. What is better than that?”  



has lived in Ashland her whole life, being surrounded by all the nature and wild life it brings. She enjoys doing anything that connects her to the out doors. Emerald has also felt a strong passion in the beauty world and loves working as a receptionist at Be Cherished. She plans on continuing her families generational interest by going to cosmetology school. She can’t wait to serve her community and become an even bigger part of AVEDA.


My passion for fine art and my love for the environment is the foundation of my hair artistry. From the southwest to the northwest I love to travel and spend time outdoors. I incorporate lessons I have learned from the road and nature’s beauty into my art. Inspired by elements of design I specialize in custom color, highlights and dimensional color, and precision cutting. Through all my creations I find that sharing love and compassion with people is the most rewarding experience of all. 

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Our Hours

Tuesday: 10-5 • Wednesday: 10-8 • Thursday: 10-7 • Friday: 9-6 • Saturday: 9-4 • Sunday & Monday: Closed