Cherish yourself with a nurturing haircut and scalp massage, rich hair colors, and botanical treatments.



Healthy Aveda vegan cosmetics for a beautiful polished ‘look’ from applications to full lessons



Indulge in Natural Nail Care with our Manicure & Pedicure ranging from the essential care to indulgence.



Exclusively using and selling environmentally responsible and vegan Hair, Skin and Body Care products.

B e Cherished is committed to providing personal care, services and beauty products that reflect responsibility and integrity on an individual, environmental and professional level.

We’re located in the heart of downtown Ashland and offer both an AVEDA salon and retail store. Honoring quality, integrity and personability is our motto. We focus on each guests’ needs and provide the highest quality services so that you leave the salon feeling beautifully cherished.




What Our Clients Say

I truly feel cherished every time I come in to be cherished. Thanks for your great service, happy smiles & great styling.


I have been coming to be cherished since they opened. They really understand my curly hair and I always feel well... cherished! The AVEDA aroma, the scalp massage and friendly staff and their charitable giving to the Rogue River Keepers. This place is the best and I always look forward to my next visit.


Kiarra did a beautiful job. I am Grateful for her and the lovely staff.


I love be Cherished. Joy got my eyebrows the way I have always wanted them. The team , the products and my hair are amazing.


I always feel better at Be Cherished, It's always great to leave better than when I arrived.


Susan is a gifted colorist, a great and compassionate business owner!