An Aveda Salon & Retail Store For Women & Men

“Be Cherished” AVEDA Salon & Retail Store in Ashland


“Be Cherished” is committed to providing personal care, services and beauty products that reflect responsibility and integrity on an individual, environmental and professional level.

Susan has been a hair stylist and make-up artist for over 25 years and has been living in Southern Oregon since 2002.  She opened Be Cherished llc. in September of 2010. Susan was voted best stylist in 2009, 2011 & 2015. Aveda’s concept of “caring for the world we live in” aligns perfectly with Susan’s personal philosophy. “It’s the people I love the most, making a connection and discovering their unique beauty”

Joy was born and raised in the valley, graduated in 2006 from the Oregon Institute of Aesthetics and has been working with AVEDA ever since. Although being a Mom and wife is where her passion is, Joy also really enjoys all aspects of the Aesthetic world. “I’m such a people person and love getting to know my guests while doing wax services. I am also a care taker and getting people to relax during a facial is very rewarding for me!”

Gabby graduated from the AVEDA Institute St. Petersberg. Directly after her intensive AVEDA training she worked at one of the top AVEDA salons in Florida. Gabby moved to Ashland several years ago and has worked at at Be Cherished ever since. Gabby specializes in custom color, dimensional color, color correction, highlights, long layered, short and Mens’ haircuts.”I really love taking the time with each client to create a look that is perfect for them.”

Hayley was born and raised in Oregon and has been in Southern Oregon since 2015. Hayley loves Ashland and the beautiful surrounding of Southern Oregon spending off time out doors with her dog and loved ones. Hayley is fully licensed offering Manicures, Pedicures and waxing service’s. Specializing in razor and clipper cuts for both men and women and custom hair color, catering to the guests individual needs. “Working with Aveda’s products, seeing the quality and passion for the industry through their perspective is inspiring.”

Britta has been enjoying her career in hair styling for 13 years. Working as an Aveda stylist, she truly believes in keeping the beauty industry a positive and healthy experience for her clients. Working with plant derived hair color and products, she loves enhancing your natural beauty. She specializes in creative color and technical haircuts. Also she is very experienced in corrective color. She’s excited to give you that hair you’ve always wanted!

Kadie has been doing nails in Ashland for eight years, prior to that, she worked in spas in northern Colorado. She grew up in Hawaii and at an early age her mother, a cosmetologist, introduced her to the industry and also Aveda products. Kadie has a busy family that she adores caring for full-time, however, she loves the peacefulness and creativity that doing nails gives her. “I love helping guests find a moment to relax while taking time to care for and beautify themselves.”

Danielle has been living in the Southern Oregon area for 5 years. She grew up near Mt. Rainier where she developed a passion for the world of beauty and environmental responsibility. She began working at Be Cherished in 2015, and fell in love with AVEDA. “At Be Cherished I have been able to evolve my enthusiasm for this industry, while being a part of an amazing team!”

Emerald has lived in Ashland her whole life, being surrounded by all the nature and wild life it brings. She enjoys doing anything that connects her to the out doors. Emerald has also felt a strong passion in the beauty world and loves working as a receptionist at Be Cherished. She plans on continuing her families generational interest by going to cosmetology school. She can’t wait to serve her community and become an even bigger part of AVEDA.


•Please turn off your cell phone.
•Provide outside childcare for your children.
•Respectfully provide 48 hour notice for cancellations.
•Same day cancellation: 1/2 price charged.
•No show: Full price charged.