An Aveda Salon & Retail Store For Women & Men

“Be Cherished” AVEDA Salon & Retail Store in Ashland


“Be Cherished” is committed to providing personal care, services and beauty products that reflect responsibility and integrity on an individual, environmental and professional level.

Susan has been a hair stylist and make-up artist for over 25 years and has been living in Ashland for the last 10 years. Before opening Be Cherished llc. in September of 2010 she was voted best stylist in 2009, 2011 & 2015. Aveda’s concept of “caring for the world we live in” aligned perfectly with Susan’s personal philosophy. “It’s the people I love the most, making a connection and discovering their unique beauty”

Gabby graduated from the AVEDA Institute St. Petersberg. Directly after her intensive AVEDA training she worked at one of the top AVEDA salons in Florida. Gabby moved to Ashland several years ago and has worked at at Be Cherished ever since. Gabby specializes in custom color, dimensional color,color correction, highlights, long layered, short and Mens’ haircuts.”I really love taking the time with each client to create a look that is perfect for them.”

sierraSierra was born and raised in Ashland. She has a passion for hair and makeup. She fell in love with Aveda in 2014. “Once I tried my first Aveda products I was hooked, not only the quality of the products but what the company stands for.” She has a background in customer service and is at the front desk taking care of guests needs.

reneeRenee is a Los Angeles native, but she swears that she has Oregon in her blood! Having lived in Ashland for two years, she knows she is slowly growing deep roots. Natural, alternative living is what led her in the direction of Aveda products. Renee has a cosmetology license from California, which has provided her with years of customer service experience. She believes that guest services is a ‘fine art’.

joyJoy was born and raised in the valley, graduated in 2006 from the Oregon Institute of Aesthetics and has been working with AVEDA ever since. Although being a Mom and wife is where her passion is, Joy also really enjoys all aspects of the Aesthetic world. “I’m such a people person and love getting to know my guests while doing wax services. I am also a care taker and getting people to relax during a facial is very rewarding for me!”

lulaLula‘s intention is to bring out and create more beauty in the world through the art of transformation. Lula has been a hair artist for the past 11 years and is constantly inspired and developing her craft. She specializes in color and cuts that fit each individual in a unique and authentic way. That includes color correction, creating great blondes and reds, and awesome shapes and cuts.

hayleyHayley was born and raised in Oregon, although new to Ashland She looks forward to getting to know this town. She loves spending her off time in the outdoors with her dog and wonderful man by her side. With her passion for the beauty industry, Hayley loves to go the extra mile to make sure people feel special and great about themselves. Hayley is offering both nail and hair services.

daniellaDanielle moved to Ashland 2 years ago to attend SOU from Seattle WA. Working the front desk provides exposure to hair, makeup, skin, and nails in which she is very passionate about! Although new to AVEDA products it didn’t take long for her to fall in love, “AVEDA transformed the way I view products, from their community based mission statement to their amazing smell!” Danielle looks forward to everyday at Be Cherished, admiring the influence from her coworkers and the clients.


•Please turn off your cell phone.
•Provide outside childcare for your children.
•Respectfully provide 48 hour notice for cancellations.
•Same day cancellation: 1/2 price charged.
•No show: Full price charged.