An Aveda Salon & Retail Store For Women & Men

“Be Cherished” AVEDA Salon & Retail Store in Ashland


“Be Cherished” is committed to providing personal care, services and beauty products that reflect responsibility and integrity on an individual, environmental and professional level.

Susan has been a hair stylist and make-up artist for over 25 years and has been living in Ashland for the last 10 years. Before opening be cherished llc. in September of 2010 she was voted favorite stylist in 2009 and then again in 2011. Aveda’s concept of “caring for the world we live in” aligned perfectly with Susan’s personal philosophy. “It’s the people I love the most, making a connection and discovering their unique beauty”

Jessica Carrico moved to Ashland 14 years ago. She has been working with AVEDA products since 2005. In 2007 she attended the Oregon Institute Of Cosmetology, graduating with a license in aesthetics.“In working with AVEDA products for the last 7 years,I have gotten to educate myself and gotten to know the products very well. More importantly, I share the company’s environmental and cruelty free commitment. As far back as I can remember my passion has always been with the art of makeup; I love bringing out the beauty in everyone I work with.”

darci11Darci was born and raised in Ashland, OR and received both her Bachelor’s and Master’s degree from Southern Oregon University. She has been working with AVEDA products and in AVEDA salons and spas since 2003. Darci put her locally acquired business degree to good use when she helped be cherished’s owner, Susan, open be cherished in September of 2010. You’ll find Darci at be cherished most mornings, or attending the Ashland Chamber of Commerce’s weekly networking event, Greeters, where she promotes the business and product line she loves so much!

britta1-1Britta has been enjoying the Aveda industry as a master hairstylist for 10 years. Along with creating formal up-do styles, she specializes in combining color with haircuts that best showcase your individual face shape and enhance your inner glow. Corrective color and balancing troublesome haircuts are a particular passion as well. “I believe we all appreciate beauty differently, for me it is inspiration”

Gabby recently relocated to Ashland from Florida. She attended the Aveda Institute St. Petersburg. After her intense Aveda training she continued onto one of the top Aveda Salons in Florida. Gabby specializes in custom color, dimensional color, color correction and combo cut and color.

tinaEarning an honorable mention for favorite manicurist in Ashland for 2013, Tina transforms nails with polish, gel polish, Shellac, and UV gels. For both manis and pedis, she works with single colors, ombres, and also more intricate art designs, and she also creates special custom colors in gel polish and hard gels for clients. “I put a priority on creating a relaxing atmosphere for clients to enjoy rejuvenating nail services.”


•Please turn off your cell phone.
•Provide outside childcare for your children.
•Respectfully provide 48 hour notice for cancellations.
•Same day cancellation: 1/2 price charged.
•No show: Full price charged.