An Aveda Salon & Retail Store For Women & Men

“Be Cherished” AVEDA Salon & Retail Store in Ashland


“Be Cherished” is committed to providing personal care, services and beauty products that reflect responsibility and integrity on an individual, environmental and professional level.

Susan has been a hair stylist and make-up artist for over 25 years and has been living in Ashland for the last 10 years. Before opening Be Cherished llc. in September of 2010 she was voted best stylist in 2009, 2011 & 2015. Aveda’s concept of “caring for the world we live in” aligned perfectly with Susan’s personal philosophy. “It’s the people I love the most, making a connection and discovering their unique beauty”

britta1-1Britta has been enjoying the Aveda industry as a master hairstylist for 10 years. Along with creating formal up-do styles, she specializes in combining color with haircuts that best showcase your individual face shape and enhance your inner glow. Corrective color and balancing troublesome haircuts are a particular passion as well. ” I believe we all appreciate beauty differently, for me it is inspiration”

Gabby graduated from the AVEDA Institute St. Petersberg. Directly after her intensive AVEDA training she worked at one of the top AVEDA salons in Florida. Gabby moved to Ashland several years ago and has worked at at Be Cherished ever since. Gabby specializes in custom color, dimensional color,color correction, highlights, long layered, short and Mens’ haircuts.”I really love taking the time with each client to create a look that is perfect for them.”

StefaniStefani was raised in Ashland, OR and has lived in the area most her life.  She has been in the industry for over five years and has a passion for making people look and feel their very best.  Whether you need a haircut, color, facial or waxing, Stefani can provide high quality services that meet your specific beauty needs.  Her style is classic, yet adventurous, but more importantly she takes the time to listen to her guests to make sure their specific needs are met.  When she is not in the salon she enjoys spending time with her husband, their two kids and German Shepherd puppy.

sierraSierra was born and raised in Ashland. She has a passion for hair and makeup. She fell in love with Aveda in 2014. “Once I tried my first Aveda products I was hooked, not only the quality of the products but what the company stands for.” She has a background in customer service and is at the front desk taking care of guests needs.

reneeRenee is a Los Angeles native, but she swears that she has Oregon in her blood! Having lived in Ashland for two years, she knows she is slowly growing deep roots. Natural, alternative living is what led her in the direction of Aveda products. Renee has a cosmetology license from California, which has provided her with years of customer service experience. She believes that guest services is a ‘fine art’.

joyJoy is born and raised in the valley, graduated in 2006 from the Oregon Institute of Aesthetics and has been working with AVEDA ever since. Although being a Mom and wife is where her passion is, Joy also really enjoys all aspects of the Aesthetic world. “I’m such a people person and love getting to know my guests while doing wax services. I am also a care taker and getting people to relax during a facial is very rewarding for me!”


•Please turn off your cell phone.
•Provide outside childcare for your children.
•Respectfully provide 48 hour notice for cancellations.
•Same day cancellation: 1/2 price charged.
•No show: Full price charged.