Susan has been a hairstylist and makeup artist for over 25 years and has been living in Southern Oregon since 2002. She opened be cherished llc. in September of 2010. Susan was voted beside us in 2009, 2011 and 2015. Aveda's concept of "caring for the world we live in" aligns perfectly with Susan's personal philosophy is the people I love the most making a connection and discovering their unique beauty


Joy was born and raised in the beautiful Rogue Valley. She graduated in 2006 from Oregon Institute of Aesthetics and has been working with Aveda ever since. Joy’s love for people and the world of beauty has contributed to her success as an Aesthetician and Be Cherished’s salon manager. It is her joy to see people leave relaxed with a smile, to take on the rest of their day.


Katie has been doing nails in Ashland since 2007, prior to that, she worked in spas in northern Colorado. She grew up in Hawaii and at an early age her mother, a cosmetologist, introduced her to the industry and also Aveda products. Katie has a busy family that she adores caring for full time, however, she loves the peacefulness and creativity that doing nails gives her. "I love helping guests find a moment to relax while taking time to care for and beautify themselves.


My Passion for fine art and my love for the environment is the foundation for my hair artistry. From the Southwest to the Northwest I love to travel and spend time outdoors. I incorporate lessons I've learned from the road and nature's beauty into my art. Inspired by elements of design specialize in custom color highlights and dimensional color and precision cutting. Through all of my creations I find that sharing love and compassion with people is the most rewarding inexperience of all.


Keira has recently joined Be Cherished as our new guest relations. She was born and raised in Ashland and enjoys everything Southern Oregon has to offer. Keira is a caretaker at heart and spends her weekends at her other job taking care of adults with developmental needs. When she isn’t working she is usually somewhere in the woods, camping, mushroom hunting, drinking her favorite glass of wine at Paschal Winery, or escaping over to the Oregon coast. Keira is a very empathetic and compassionate soul who loves getting to see the smiles on customers' faces when leaving the salon looking their absolute best! She would eventually like to further her education in the wine industry and get to travel around the world and experience the many different wine cultures, but for now she is happy to be welcomed with open arms by her new Be Cherished family.


Emerald is hard working, determined, great with people, kindhearted and has always loved art, whether it’s a paint brush on paper or makeup brush on skin. She’s always dreamed of working in a salon since she was little, following in the footsteps of the women in her family. Emerald was born and raised in Ashland. She loves her family, food, traveling and nature. She is excited for the opportunity to work within the industry she is passionate about and looks forward to the future with the Be Cherished family.


Brandi was born and raised in Salem Oregon and has always called it her home. However, in the summer of 2023, she made the big move to southern Oregon with her husband and two children. Brandi is a woman of many interests and passions, ranging from camping and hunting to fishing and exploring the beautiful nature of her new home. Her biggest passion lies in horses, which she shares with her daughter. In addition to outdoor activities, Brandi is also a creative and resourceful individual who loves to DIY and think outside the box. With her friendly and personable nature, she has a knack for connecting with people and finding common ground with anyone she meets. But above all, Brandi's number one passion is her family, and she cherishes every moment spent with them in their new home in southern Oregon.


Gabby was trained at the Aveda institute in St. Petersburg Florida in 2009. While working at one of the premier Nuovo Aveda salons in Sarasota Florida she continued working on her craft. After 3 years she was ready for a change of scenery. She found her way to lovely Southern Oregon and Be Cherished Salon. Which she has called home for the last 12 years. She loves working with people to find a custom tailored look, taking the time to listen to what a person’s needs and wants are for their haircut or color. Nothing makes her happier than creating beautiful hair.


Tess Kowalski Tess is originally from upstate New C York, after years of west coast travel, she has settled down in the beautiful Rouge Valley. Tess believes that skincare is healthcare. Her passion lies in educating others on how to best care for their unique skin, while providing a calming escape from the craziness of everyday life. As a new mom, she realizes how important self care can be for mental health and is honored to hold that space for others. Alongside skincare, Tess loves the world of makeup artistry. She uses it as a tool for her own self expression while teaching others how to cultivate their inner beauty and enhance it! When Tess isn't helping others achieve their skin care dreams, she is most likely out seeing live music, enjoying a local meal, or spending time with her beloved daughter and husband.